Feb. 9, 2012
Philip Freeman, Luther College professor of classics, was featured Feb. 7 on the National Public Radio's program "All Things Considered," discussing his latest book "How to Win an Election: An Ancient Guide for Modern Politicians."
Published by Princeton University Press, "How to Win an Election" is an ancient Roman guide for campaigning, introduced and translated by Freeman. The resulting messages prove as relevant today as they were 2,000 years ago.
In 64 B.C., when Marcus Cicero ran for the position of Consul of Rome, his brother Quintus wrote him a letter containing no-nonsense advice on conducting a successful campaign.
In the NPR interview, Philip explained how Quintus advises to "flatter people shamelessly…shake their hand, look them in the eye and make them believe that you really care about them."
The letter also notes the importance of promising everything to everybody, exploiting opponent weaknesses, and putting on a show for the masses.
Freeman's book has received national attention, including endorsements from Karl Rove, former deputy chief of staff and senior advisor to President George W. Bush, and Gary Hart, former U.S. senator.
The book also received praise at the Frankfort Book Fair, a Princeton University Press international publishing venue.
To listen to the "All Things Considered" radio segment, visit website http://www.npr.org/programs/all-things-considered/.
Freeman, the Luther College Orlando W. Qualley Chair of Classical Languages, is the author of numerous books, including "Oh My Gods: A Modern Retelling of Greek and Roman Myths," "Alexander the Great," and "Julius Caesar."
He holds the masters of arts degree in classics from the University of Texas, the master of arts degree in language and literatures and the first joint doctoral degree in classical philology and Celtic languages from Harvard University.