Luther College’s official craft beer? It’s Pulpit Rock

Alma Mater beer by Pulpit Rock Brewing Company. The artwork for the cans was created by Hannah Tulgren, Luther College class of 2018, the brewery’s marketing manager.

Luther College and Pulpit Rock Brewing Company have entered into a collaboration for the first official craft beer of the college.

Proceeds from designated craft beers such as Alma Mater will benefit Luther College, and Pulpit Rock becomes the official craft beer of the college.

“We are excited about this partnership with Luther College,” said Pulpit Rock co-founder and majority owner Pete Espinosa, who is a member of the Luther class of 1981. “Since our founding we have been focused on giving back to the community. As an alum, I am pleased we can do an initiative like this with Luther.”

“This is a great partnership, and, even more than the support it will provide for Luther, it demonstrates our shared commitment to the community of Decorah,” President Jenifer K. Ward said. “We know that many Luther alumni are part of the Pulpit Rock group, from ownership to their employees to their graphic designer, and we’re grateful for their support.”

The agreement licenses the Luther College logo for use in promotion of the designated Pulpit Rock brands associated with the college, and Pulpit Rock products will be available for sale at official college-hosted events.

“We’re delighted to bring Alma Mater beer into the rotation of our core brands, creating frequent opportunities for alumni to support the college while enjoying a quality craft beverage made right here in Decorah,” said Scott Nading, PRBC general manager. “We’re looking ahead to potential additional partnerships on merchandise as well.”

Along with Alma Mater beer, a bright and approachable American Pale Ale, Luther College also has a separate arrangement to provide its famous proprietary granola mix to be used in special pastry sour beers made by Pulpit. The initial agreement extends to the end of 2025.