Video Best Practices

Video is a wonderful way to inform people about elements of your department or as visual alternative to a traditional “how to” article one might find on the web. Because of the limited resources of the Visual Media department, we do encourage and support departments in the production of their own video content. To ensure and consistent branding and quality we have put together a few guidelines we ask you to follow when producing video content for your department’s website.

Technical specifications

  • All video should be shot with the minimum resolution of 720p 30/fps. 1080p 30/fps is a better option if you have a camera capable of that setting.
  • Save your finished project as a H.264 .mov or .mp4 file.
  • Your video must start with Luther’s standard title slide (available for download on this page).

Tips for a successful project

  • Stabilize, stabilize, stabilize! We are not looking to shoot the next sequel to the Blair Witch Project. Please put your camera on a tripod so your video does not induce motion sickness.
  • Shorter is better. People’s attention span these days is short. In most cases you need to aim to keep your video between 30 seconds and 3 minutes.
  • In general, if you want an object larger in your frame, it’s better to move the camera closer to your subject rather than “zoom” in.
  • It is not legal to use any copyright music without a synchronization license. Therefore any music used in videos must be rights-free for commercial use. Any music licensed under “creative commons” is legal to use.
  • Remember that audio is half of the audio visual experience. If you cannot use a external microphone for your video, make sure to find a quiet room or, if outside, try to pick a day that is not too windy. Be sure to speak clearly and succinctly.

The easiest and most flexible option for making a movie is iMovie. If you are not on a Mac there is Windows Movie Maker, and even YouTube has free, basic editing capabilities now. There are dedicated machines for video editing in the library, and Library and Information Services will be more than happy to assist you with any questions you may have.