Why Study Visual Communication?

What Is Visual Communication?

Rooted deeply in the liberal arts tradition, Luther asks students to engage with a breadth of complex and diverse subjects, drawing connections between multiple disciplines and in turn developing critical thinking and problem solving skills. Visual Communication is built firmly on this liberal arts tradition, blending studies of graphic design, filmmaking, photography, critical theory, writing, data science, and business. Our students graduate not only with the ability to produce content for multiple platforms and mediums, they also graduate with the ability to engage with complex problems and provide meaningful analysis across a wide breadth of subject matter.

  • How Visual Information is used. From prehistoric cave art, to contemporary social memes, humans have used various intersections of image and text to convey meaning.
  • How Visual Information is understood. Students learn to grasp how image influence and persuade and, in so doing, become informed consumers and producers of visual media.
  • How Visual Information engages. Students learn to apply the things we understand about how images communicate and apply this understanding to the production distribution of effective visual communication strategies.

Why Study Visual Communication?

The landscape of how we communicate is constantly changing. As new technologies for content creation emerge, new conduits for dissemination are developed in response. The way in which people consume information is becoming more and more visual and as content creators it’s our job not only to understand how to make media, but also understand the complexity of people’s relationship to media today, and the historical and contemporary impact media has on society.

Now, more than ever before, media creators are being asked to be knowledgeable in a number of different mediums rather than being highly specialized in one. The biggest advantage of studying Visual Communication is that you are asked to approach visual content creation from many different angles, synthesising experience from multiple mediums and subjects in your creation of content. It’s this type of broad thinking and problem-solving that makes for a meaningful addition to any number of fields after you graduate.

Occupational Fields

The Visual Communication major is a great choice for those looking at going into:

  • Graphic Design
  • Advertising
  • Web Design
  • User Experience Design
  • Filmmaking
  • Photography
  • Creative Marketing/Advertising
  • Data Visualization
  • 3D Animation
  • Multimedia Production