Requirements and Courses

The Visual Communication Major

Visual Communication at Luther College is an interdisciplinary program comprised of faculty in Visual and Performing Arts (VPA), Communication Studies, Computer Science, Data Science, Management, and English. In short, visual communication is concerned with modes of production and distribution, as well as interpretation of codes, messages, and systems.

The Visual Communication Major provides our students with a theoretical and practical framework necessary to create, understand, and critically engage media.  This Major is designed for students interested in career preparation for graphic design, web design, media production, and other pertinent fields.

Visual Communication Major - 11 courses:

Core Courses - 5 courses:

  • VC 150 Introduction to Visual Communication
  • ART 206 Graphic Design I (HE)
  • COMS 133 Mass Media and Popular Culture (HBSSM)
  • CS 130 Fundamentals of Web Programing (2 credits)
  • ENG 211 Writing for Media (HE, W, prereq of PAID 111 & 112)

Choose at least one from each area - 3 courses:

  • COMS
    • COMS 258 Concepts of Media Production
    • COMS 347 Critical Television Studies
  • ART
    • ART 207 3D Modeling and Animation I (HE)
    • ART 218 Photography I (HE)
  • CS/DS
    • CS 150 Intro to Computer Science (QUANT)
    • DS 120 Introduction to Data Science (QUANT)

Electives - 3 courses:

  • ART 205 Art and Technology (QUANT)
  • ART 231 4D Art Lab I
  • ART 306 Graphic Design II (prereq of ART 206)
  • ART 307 3D Modeling and Animation II (prereq of ART 207)
  • ART 318 Photography II (prereq of ART 218)
  • ARTH 364 20th Century Art (prereq of ARTH 252)
  • COMS 250 Contemporary Journalism
  • COMS 335/WGST 335 Masculinity in Film
  • COMS 358 Concepts of Media Production II: The Documentary (prereq of COMS 258)
  • CS 160 Algorithms and Data Structures (prereq of CS 150)
  • DS 320 Data Analysis and Visualization (prereq of CS 150 and MATH 115)
  • ENG 231 Film (HEPT, prereq of PAID 111 & 112)
  • ENG 232 Film in Focus (HEPT, prereq of PAID 111 & 112)
  • MGT 351 Principles of Marketing (prerequisite or Junior standing)
  • MGT 364 Sales, Advertising, and Promotion (prereq of MGT 351)
  • MGT 368 Electronic Commerce (prereq of MGT 351)
  • SOC 290 Visual Sociology (HBSSM)

Capstone - (unless completed in another major)

  • VC 490 Senior Project (2 credits)

Visual Communication Minor - Six courses:

  • VC 150 Introduction to Visual Communication
  • ART 206 Graphic Design I (HE)
  • COMS 133 Mass Media and Popular Culture (HBSSM)
  • CS 130 Fundamentals of Web Programing (2 credits)
  • Two additional courses from approved elective courses