Coaching Staff

Adam Strand

Head Coach

  • 2004 graduate of Luther College
  • The 2020-21 campaign will be Adam's 10th season as head coach
  • Has led the Norse to a record of 155-69 during his tenure
  • During the 2018-19 season, Luther won the American Rivers Conference AQ Tournament and advanced to the NCAA III National Tournament for the seventh time in school history
  • In 2019 his staff was named American Rivers Conference Coaching Staff of the Year
  • He has coached 15 student-athletes who have earned 32 all-conference honors in singles and 13 athletes who have earned 26 all-conference honors in doubles.
  • He has also coached one Conference MVP
  • Took over both the men's and women's tennis programs after serving as the head coach of both programs at Augustana College, Rock Island, Illinois for six years
  • During his tenure at ARI his men's teams posted a record of 107-66 and placed third in the College Conference of Illinois and Wisconsin (CCIW) five times and finished second his last year
  • He coached the women for five years posting a record of 71-58 including a 20-9 record and a second place finish in the CCIW in 2010
  • Named CCIW Coach of the Year in 2010
  • Four-year letter winner while playing for the Norse

Dustin Rhoads

Assistant Coach

  • 2014 University of Iowa Graduate, 2010 Ames High Graduate
  • The 2020-21 campaign will be Dustin's first as Assistant Coach
  • Previously was the Head Boys and Girls Tennis Coach and Sports Information Director at Ames High School
  • Led the Boys Team to a 23-7 Record, 2 State Tournament Appearances, and 2 District Championships
  • He coached six state qualifiers and two first-team all-state tennis players
  • He coached the 2019 Co-Ed Doubles State Champions and 2018 Boys Singles State Champion and Player of the Year
  • Former first-team all-state tennis player at Ames High School

American Rivers Conference

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