The communications/marketing office is available to create and/or assist Luther College offices, departments and groups with the creation of email communications. These email communications may consist of newsletters, event promotions, announcements, etc.
While our primary focus is to help with communications geared toward off-campus audiences, such as alumni, “friends of…” groups and other contact lists, the communications/marketing office is happy to work with you to compose on-campus email communications as well.
It is important to note that all off-campus communications must at least be approved by the communications/marketing office. Please feel free to contact us directly if you have any questions.
When preparing to complete the Email Job Submission Form, please consider some of the following points:
Campaign: a series of emails sent to the same audience, all carrying similar/connected general content or messaging.
Email: a standalone email, or a specific email within a campaign.
Name: when completing the Email Job Submission Form you will be directed to enter a Name for your email. This is an internal title and should be brief and descriptive of the purpose/content of your email. Recipients of your email communication will not see the Name of your email.
Account: where all of your department’s/group’s past emails, email templates, and contacts are stored. Accounts will only be created for those groups that have large or multiple campaigns, and/or those who have a specific group of contacts to whom they send emails frequently. To ensure security and quality, all accounts will be managed and run by the communications/marketing office; departments/groups will not be given access to their accounts unless decided otherwise.