Hanna Knutson '15

Creative Thinking Learned at Luther

Before starting at Colored Organics, Hanna was doing creative direction for a food-marketing agency. “Working in an agency setting exposed me to so many facets of marketing, and I discovered my love for product styling and developing a brand's identity,” she says. “My drive to keep learning and growing hasn't slowed down one bit since Luther. It’s pretty fun.”

Hanna doesn’t view marketing, design, and fine art as separate entities. “They're so interconnected, and my education at Luther reinforced that way of thinking. It got me to approach creative problem solving with an all-encompassing scope that is incredibly valuable for me today.”

An Individualized Education

One of Hanna’s most influential experiences at Luther was the ability to conduct multiple independent studies with her professors. “There were areas of design that I was itching to learn more about, and it was comforting that they would help facilitate that. All in all, my education at Luther opened a lot of doors for me and definitely made the career path that I’m on now possible.”

Another Luther experience that stands out for Hanna was the practice of peer critiques in the studio setting. “It’s still paying it forward for me today,” she says. “It gave me the language and tools to eloquently articulate feedback and creative intent. This is something that I now do every single day in my current role and it feels very natural.”

Co-Curriculars and Work Study Played Important Roles

Hanna’s activities outside the classroom also helped develop her creative energy and meet a wide range of people. She participated in Luther College Artists Collective, a student-run artist organization that focuses on promoting student work outside of the classroom and involving students in the schools and Decorah's art communities. She also mentored with Northeast Iowa Helping Services and held a design internship at a boutique in Decorah.

“My work study in the Luther College Career Center was also valuable to me,” she says. “I sometimes run into Luther alums here in Minneapolis who remind me of when I helped them out with their resumes and cover letters! I was so appreciative of the staff for allowing me to lean into my creative strengths in the position.”

Advice for New Grads

“Don’t be afraid to wear lots of hats at first! You’ll realize that some might not fit quite right, but you’ll learn so much about your strengths and what feeds your creativity.”

—Hanna Knutson

Hanna is currently a marketing manager at Colored Organics. The company manufactures ethically made baby and children’s clothing. Her role is overseeing the company’s digital marketing efforts, graphic design, and textile art. Her majors at Luther were Art and Communication Studies.