Rob K. Larson

Vice President for Communications and Marketing

Rob Larson is the Vice President for Communications and Marketing at Luther College and a member of the President's Leadership Cabinet. Professor Larson has been a member of the Economics and Business faculty since 2003, focusing on the topics of marketing, investment management, and entrepreneurship.

Catherine Dyer

Tabita Green

Director of Web Content

Tabita manages the team of web content coordinators and web designers, including professional staff and student workers, that creates, maintains, and optimizes the website. The web team also trains and works with content contributors around campus. In addition, Tabita is responsible for online marketing and reporting.

Web Content

Eric Ellingsen

Coordinator for Music Marketing and Tours, Choral

Eric manages the Music Organizations office for Luther College overseeing all music tours and marketing for the Music Department. He plans and implements all tours for the Luther College Choirs, and as a Luther alumnus (1999), he has first-hand knowledge of the educational importance of tours and the music experience of Luther College. Eric also acts as Production Manager for the annual Christmas at Luther concerts.

Music Marketing and Tours

Aaron Lurth

Director of Visual Media/Staff Instructor

Aaron manages a team of roughly 20 student-workers whose primary job is the creation of nearly all marketing and communications photography and videography produced by the college. Aaron’s department also offers a portrait and passport service to all faculty, staff and students on campus.

Visual Media

Julie Trytten

Director of Media Relations

Julie, a member of the Communications and Marketing team since 2001, oversees the Campus News office which includes a team of professional staff and student writers. She coordinates the Emergency Communication Team, and assists in media relations campus wide. As a Luther alumna, she is thrilled to be able to contribute to the Alumni Magazine.