• Tablet, smartphone, and laptop graphics representing Email Marketing.

Email Marketing

Email Marketing produces, sends, and analyzes email communications on behalf of Luther College departments, offices and organizations.

Email Marketing functions include:

  • Overseeing the production of various campus newsletters for groups including athletic teams, academic departments, and Sustainability, to name a few
  • Producing event promotion emails for college clients
  • Reviewing email statistics after submission, such as open and click rates, for all email marketing communications sent from Luther
  • Training and supporting the student workers assigned to their departments’ newsletters