Data Science Infographic: Text-Only Version

Why Study Data Science At Luther?

FACT: The world needs well-rounded data scientists.

"By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions." -McKinsey Global Institute, 2011

Luther Creates Well-Rounded Data Scientists, as it is an Interdisciplinary Major.

In many ways, a liberal arts college is the perfect environment for a data science program, where we intentionally create intersections between multiple areas of study. Housed in computer science, you can specialize in areas such as:

Business Management

Combining data science and business will help you better understand consumer behavior and communicate discoveries to help build brand value for a company.

Real World Example:

  • Product recommendations in e-commerce (Amazon, Netflix, and many others)
  • Improving business processes or marketing campaign

With billions of data points on genes, proteins and other molecules, data science in biology is about using data to better understand living organisms.

Real World Example:

  • Predicting flu virus outbreaks, earthquakes, 500-year floods
  • Using the human genome to change the way we deliver medicine

As transactions become more digitized, we have the opportunity to analyze datasets and use big data to predict future consumer and market trends.

Real World Example:

  • Automated fraud detection
  • Creating economic models using vast amounts of data
Communication Studies

Digital communication is no new trend, but big data allows researchers to analyze communication media to find meaning and new insights into the human experience.

Real World Example:

  • Understanding consumer behavior - Why don't more men use Pinterest?
  • Studying the evolution of language, words, and phrases over time 

Data Science Meets Liberal Arts at Luther.

A data science major, along with Luther's liberal arts program, can help you become what is called a "unicorn" data scientist. This term is applied to software engineers and data scientists who are, like unicorns, rare and amazing creatures with just the right combination of awesome skills to fit the job. You will become someone with great skills in statistics and computer science who can write, speak publicly, and interact well with other people.

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