In keeping with the all-college requirement for Senior Projects, a PR project must be “a culminating, independent experience of the major.” Thus, the student will be responsible for the independent design and completion of the entire project, with faculty and organizational supervisors providing only necessary logistical support, advice and consultation. This project must be arranged in consultation with both the supervising faculty member and with the appropriate officials of the organization with whom the student is working.
A PR senior project is an opportunity to prepare a PR plan for an organization as a PR professional would. The final senior project will have two parts: 1.A complete PR plan with proposed communication products (press releases, social media posts, event descriptions, etc.), and 2. A 3-4 page (double-spaced) reflection on the project incorporating literature and material from communication courses, as well as public relations best practices, that informed the PR plan.