Sponsored by Economics, Accounting, and Management
Speaker, Author, and CEO, XYZ University
Sarah Sladek was leading the charge for organizations and companies to adapt to younger generations long before anybody else.
Concerned about declining engagement in our nation’s membership associations, non-profits, and workplaces, she founded one of the nation’s first generation-focused companies in 2002. XYZ University remains the only generations-focused consulting and strategy firm in North America specialized in helping organizations engage the membership, leadership, and marketshare of Generations X, Y, and Z.
Sarah is the author of four books. The New Recruit: What Your Association Needs to Know About X, Y, & Z (2007) was the first book to address the generation gap in membership associations. She immediately followed with a second book geared towards bridging the talent gap in the workplace, Rock Stars Incorporated: Hiring the High-Performance, High-Maintenance Hotshots Half Your Age (2008).
Shortly thereafter, Sarah founded the [email protected] Conference, the nation’s first business conference focused on bridging talent and leadership gaps in the workforce, drawing in such notable companies as DreamWorks Animation, Fortune, and Best Buy.
Sarah’s third book is a bestseller for Association Management Press. The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century (2011), advises associations how to stay relevant and grow membership amidst rapidly-changing technology, demographic, and economic shifts.
Her latest book, Knowing Y: Engage the Next Generation Now (2014), provides advice on how to engage Generation Y, and delves into the economic shifts that have impacted their value systems and differentiated their communication, buying, and engagement behaviors.
In addition to being an author, Sarah is co-founder and producer of the Next Generation Association online course, the first interactive curriculum designed to help associations grow membership among younger generations and develop an engaging, future-focused membership strategy.
Sarah Sladek’s expertise has been prominently featured in international media, including Forbes, Inc, Financial Post, Fast Company, and National Public Radio, and she has keynoted events worldwide. Backed by years of experience and supported by solid research, she remains committed to helping organizations engage every generation to thrive and prosper in the new economy.
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