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"You Get Paid to be on Social Media?!"

Hi, everyone!

According to the college, almost "three-quarters of Luther students choose to participate in work study each year." That's a lot!

This week, I thought I'd talk about my work study position in the media relations office! Our office houses both the news bureau and the social media bureau, as well as the visual media department. I work on the social media side of things.

Our team plans and produces content for Luther's main social media accounts. That generally includes Facebook, Twitter, Instagram, and Snapchat. Sometimes it's a lot of work, but it's also quite a fun job to have. :)

I work every day this year, Monday through Friday, for anywhere from one to sometimes two and a half hours a day. I wouldn't say there's any completely "typical" day, but there are some things that are pretty standard occurrence.

I generally start off my time in the office by looking over our schedule of posts. We use a Google spreadsheet to document what posts we are planning on publishing, to what social media outlets, and on which days/times. It's essential to staying organized, and also in making sure that we're remembering to post everything that we need to.

The majority of the time that I'm working, I am researching for and writing content for posts. Sometimes that's easier said than done, especially with figuring out just the right way to word something in a post. I've worked in the office for over a year already, and it's still something that I work on improving all the time.

We post most of the news releases that the News Bureau writes, but we also try to find other content, as well. That might include making a post about an event that Vesterheim is hosting. Or, we might make a fun, somewhat random post—especially if there's not a lot of other things happening on campus. The last two St. Patrick's days, I've made a series of posts throughout the day with fun facts related to the holiday. Before I left for spring break, I scheduled a post for National Crayon Day! :)

Besides creating content, we also respond to our followers' comments that they may make on posts. We try to respond in a timely manner—if they have any questions, concerns, etc. We check to see if there's any new Facebook messages and respond to those, too.

While some days are busier and more stressful than others, I wouldn't trade my job in social media for anything. It's a fun job, but even more important—I work with some AWESOME people. :) They've definitely become an amazing little work family to have, ever since I started working in the office back in February of last year. :) Even if I'm having the WORST day (or week), I can almost always count on someone making me feel better by the time I leave.

My work study experience in social media has not only given me amazing learning opportunities that will help with future employment after college, but it has also been, without a doubt—one of the highlights of my college career. When I'm studying abroad in Nottingham next year, walking into Dahl 213 every day is definitely one of the things that I'll miss the most.

Amber Sorenson

Amber Sorenson

Amber is a junior from Newton, Iowa. She is majoring in communication studies and minoring in anthropology and Nordic Studies. Along with blogging for Luther admissions, she also works for Media Relations. She plays alto saxophone in Varsity Band and is the crew captain for Love Your Melon. One of her favorite things about Luther is the strong sense of community. During the 2018-2019 academic year, she'll be studying in Nottingham, England!

Read more about Amber.

View all posts
The bell always makes for a great post on almost any of the college's social media accounts. :)
This is where I work—unless I'm out taking pictures for a post, asking people questions about an event, etc. Sometimes I like to grab a Marty's cookie before I start my shift.
For a Halloween related post last year, I needed a picture of a pumpkin. Luckily, the admissions office had the perfect one to photograph and include with my post. :)

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