The Luther College Publications Office produces the Luther Alumni Magazine and other print publications for various campus clients.

In addition, the office plays a role in collegewide marketing, including advertising placement and maintenance of the college's graphic identity. The following lists provide a more complete description of the publications office's responsibilities and services:

  • Maintains standards for Luther's visual identity—the appropriate use of college logos—and the digital files of the various logos and marks
  • Produces Luther Alumni Magazine—writes features, gathers news and photos, edits, does design and layout, arranges for printing
  • Produces print publications for college clients—gathers copy and photos, edits copy, does design and layout, arranges for printing
  • Provides artwork and copy for college advertising
  • Designs logos consistent with Luther's visual identity for campus clients; uses logos in print collateral pieces (t-shirts, mugs, banners, medallions, etc.)
  • Maintains files—digital artwork, physical files of actual pieces, and spreadsheet files of key data—of completed print projects
  • Produces updated inserts for campus sign systems