Responsible for staffing, program planning, budgeting, administration, and assessment of college-wide communications and marketing programs designed to bring regional and national visibility to the college.

Responsible for the development, design, production, and delivery of college publications; edits Luther publications and places college advertising.

Responsible for public relations, promotions, statistics, records and publications for the athletic program. Duties include preparation and management of the sports information budget, supervision of student workers, and media relations for all home athletic events.