Brief Course Description

Internet technology has fundamentally changed marketing, communications, and the operations of every business in our society. Silicon Valley, Seattle, and LA have evolved on the west coast as centers of power that drive this machine. Students in the J-Term course will come to understand the culture of success, failure, and risk taking that leads to amazing innovation in these unique places. Students will also have the opportunity to speak with industry leaders and the companies they represent. We will visit companies and key people including entrepreneurs, venture capitalists, engineers, marketing and public relations professionals.