Email Marketing produces, sends, and analyzes email communications on behalf of Luther College departments, offices and organizations.
Email Marketing functions include:
- Overseeing the production of various campus newsletters for groups including athletic teams, academic departments, and Sustainability, to name a few
- Producing event promotion emails for college clients
- Reviewing email statistics after submission, such as open and click rates, for all email marketing communications sent from Luther
- Training and supporting the student workers assigned to their departments’ newsletters