| Excellence in oral presentation is a key skill for professionals in business, government, the church, and in many other areas. Communication students at Luther are taught to "think on their feet" using carefully planned, prepared, and practiced extemporaneous delivery that engages and keeps the attention of the audience. |
 |
 |
Writing with clarity and with the ability to adjust to different styles for different settings and occasions is essential for success in any field. Communication students at Luther are taught to write for print, broadcast, or electronic media, as well as for basic organizational writing situations encountered in the work world. |
| Research skills are vital for professionals in academia, law, public relations and many business fields. Communication students at Luther are taught to develop a healthy curiosity, to formulate clear research questions, and to develop efficient research strategies to answer those questions. Opportunities for actual research and research report writing are built in to many courses. |
 |
 |
Professional digital video and nonlinear video editing equipment allow students to prepare themselves for on-the-job training in an internship setting. Luther Communication majors have gone on to positions in television and radio news, production, motion pictures, public relations, corporate communication, and a variety of business fields. |
| Whether seeking a career path in business, law, government, public relations, academics, church or nonprofit organizations, a broad knowledge about all aspects of human communication is an excellent foundation on which to build success. Communication students at Luther receive this broad foundation through their coursework, on-campus activities, and internships. |
 |
 |
KWLC is one of the oldest continuously operating student radio stations in the world. Since its first broadcast in 1926, "the little station that could" has evolved to become a vital part of the Luther experience, claiming an office in the basement of the Union alongside the college newspaper, Chips, and the Pioneer Yearbook. All of these are opportunities for Luther students to practice classroom skills in the "real world." |
